Vanity Fair is a monthly magazine about popular culture, fashion, and current affairs. The goal of this project is to modernize the brand, but also maintain its well-established formula: high-gloss and full-glamour. Typographic identity system was created and applied across multiple media platforms.
The big idea of the redesigned logo identity is to bring back boldness and merge the grandeur of femininity with the spirit of the times. It was decided to combine the serif with the sans serif and create a vertical bar that is striking and powerful. Following the design of the monogram, the wordmark was designed, which reflects the main icon and unifies serifs and sans serifs.
This issue discusses boundary blurring, the fact that in our current world, many predefined concepts have collapsed and absolute boundaries are vanishing.
The first article is a story about fashion designer Harris Reed, talking about the blurring of masculinity and femininity. For the design, the direction is to give attention to the photography and play with the scale of type to create the feeling of striking.
The second feature is a photo essay, which discusses the blurring of reality and fiction through the show The Crown. It starts with an intro, then followed by 3 sections which emphasize on Diana, Queen Elizabeth, and Prime Minister Thatcher respectively. A key design gesture in this feature is the pearl element which was inspired by the pearl necklace worn by the characters.
In the interview, artist Anicka Yi discusses how her interest in the overlap between art and science led her to explore technology and biology as part of her artistic practice.
