Archaeology Magazine Identity Design

Identity Design
Motion Graphic

Launched in 1948, archaeology magazine has been setting the standard for archaeological publications for long time. The mission of this rebranding project is to expand its influence by promoting more modern brand images, enhancing its digital presence and harmonizing humanity and technicality, but at the same time, remaining its seriousness and professionalism as a leading academic journal.

Mission Statement
Our mission is to enlighten people on the human civilization through braiding the reliable source of knowledge with the humanistic and in-depth storytelling on multiple platforms.