Design Concept
Geometric typeface & Perfect alignment
& All lowercases
& All lowercases
Geometric shape is a significant part of his works, so Futura and Avenir, two geometric typeface, were chosen as the hero and secondary typeface for this project. Judd’s works are very modular, so two strong vertical alignment were created to mimic the style of Judd’s art works. In his name, there are many alphabets with rounded shapes (eg. a, d o), so all lowercases were used to utilize its nature to create the repeated graphic interests.
