Donald Judd: the minimalist who wasn't

Book Design, Typography

Special Thanks to Instructors:
Simon Johnston

A project designed for Donald Judd's exhibition at MoMA, including an exhibition catalogue and posters. By capturing the internal rhymes of Judd's name and forming typography as an image, a typographic identity was created.

Design Concept
Geometric typeface & Perfect alignment
& All lowercases

Geometric shape is a significant part of his works, so Futura and Avenir, two geometric typeface, were chosen as the hero and secondary typeface for this project. Judd’s works are very modular, so two strong vertical alignment were created to mimic the style of Judd’s art works. In his name, there are many alphabets with rounded shapes (eg. a, d o), so all lowercases were used to utilize its nature to create the repeated graphic interests.